Archive for the Media Category

To be big, aim to be good.

To be big, aim to be good.

In March 1998 the late, great David Abbott of the advertising agency Abbott Mead Vickers, sent round a memo to the company staff. The first few lines read: “When Peter, Adrian and I set up Abbott Mead Vickers in 1981, we had no ambition to be the

Read more

“Competing to zero”

"Competing to zero"

Interview with media futurist Gerd Leonhard “We are in the final throes of the complete convergence of telecoms and media”, according to futurist Gerd Leonhard. He calls this “telemedia”, and it has profound implications for telcos. “Companies competing through ever faster data and higher performing infrastructure will

Read more